The Upside of Irrationality : The Unexpected Benefits of Defying Logic by Dan Ariely   

CONTENTS:

Part I – The Unexpected Wavs We Defy Logic at Work

• Chapter 1 – Paving More for Less: Why Big Bonuses Don??? t Always Work
• Chapter 2 – The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
• Chapter 3 – The ikea Effect: Why We Overvalue What We Make
• Chapter 4 – The Not-Invented-Here Bias:  Why “My” Ideas Are Better than “Yours”
• Chapter 5 – The Case for Revenge: What Makes Us Seek Justice?

Part II – The Unexpected Ways We Defy Logic at Home

• Chapter 6 – On Adaptation: Whv We Get Used to Things (but Not All  Things, and Not Always)
• Chapter 7 – Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
• Chapter 8 – When a Market Fails: An  Example from  Online Dating
• Chapter 9 – On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
• Chapter 10 – The Long-Term Effects of Short- Term Emotions: Whv We Shouldn’t Act on Our  Negative
  Feelings
• Chapter 11 – Lessons from Our Irrationalities: Whv We Need to Test Evervthing

Language: English
Format: PDF
Pages: 319