Self-Employment: From Dream to Reality!

Self-Employment: From Dream to Reality! An Interactive Workbook for Starting Your Small Business (pdf)  By Linda D. Gilkerson and Theresia M. Paauwe - Second EditionSelf-Employment: From Dream to Reality!
An Interactive Workbook for Starting Your Small Business (pdf)  By Linda D. Gilkerson and Theresia M. Paauwe – Second Edition

What Makes This Book Unique?

Self-Employment: From Dream to Reality! – Second Edition, is unlike any other book about starting your own business. What makes it so unique?

• It is an interactive workbook full of helpful worksheets and exercises that get you involved in decision-making and show you examples of many aspects of running your business.
• It is based on the authors’ proven self-employment training course and on their experiences as small business operators. You learn small-business basics through a tried-and-true approach taken by thousands of other would-be entrepreneurs.
• It is just right for first-time entrepreneurs. You learn what it takes to succeed in easy-to-understand language and without getting bogged down in hundreds of pages of detail.

You can turn your dream into reality. Let this workbook show you how.

Self-Employment: From Dream to Reality!, Second Edition, is designed to guide you through the planning process by introducing key business concepts in practical, simple-to-under-stand ways. Worksheets and exercises are designed to encourage a hands-on approach to learning. By completing the exercises in each chapter, you collect all the information you need to put together a business plan one step at a time.

Whether self-employment is something you’d like to learn more about, a dream you’ve been pursuing, or how you make a living, you will find valuable information in this book. Good luck on your journey of turning your self-employment dream into a reality!

Table of Contents

Introduction

Chapter 1: The World of Business

  • Do You Have What It Takes?
  • Business Failure
  • Why Do Businesses Fail?
  • Planning Your Business Is Critical

Chapter 2: Defining Your Dream

  • A Good Business for You
  • Describing Y’our Business
  • What’s in a Name?
  • Identify Y’our Support Team
  • Summing Up

Chapter 3: Financing the Dream

  • A Look at Your Business
  • Financing 101
  • Getting a Loan
  • Summing Up

Chapter 4: The Goal Train 

  • On Your Mark, Get Set, Goal!
  • Three Scenarios
  • Write Your Own Goals
  • Summing Up

Chapter 5: Pricing Your Products and Services

  • What Price Is Right?
  • What Are Your Expenses?
  • When Will You Break Even?
  • Pricing for Service Providers
  • Summing Up

Chapter 6: Finding, Reaching, and Serving Your Customers

  • Step-by-Step Marketing
    Step 1: Know Your Product
    Step 2: Know Your Customers
    Step 3: Know How to Reach Your Customers
    Step 4: Know Your Competition
    Step 5: Know How to Serve Your Customers
  • Summing Up

Chapter 7: Managing Your Cash Flow

  • What Is Cash Flow?
  • Projecting Cash Flow
  • Predicting the (Cash) Future
  • What Does Your Lender Want?
  • Summing Up

Chapter 8: The Business of Business

  • Legal Forms of Business
  • Insuring Your Success
  • Summing Up

Chapter 9: Managing Your Records

  • Keep Your Records Well
  • General Information
  • Summing Up

Chapter 10: Understanding Financial Statements

  • Just the Facts, Ma’am
  • The Chart of Accounts
  • A Picture in Review
  • Retained Earnings Accumulate
  • Summing Up
  • From Dream to Reality

Appendix: Business Plan
Recommended Resource List
Index

Language: English
Format: PDF
Pages: 154
Size: 2.4 Mb
Download Self-Employment: From Dream to Reality! An Interactive Workbook for Starting Your Small Business (pdf)  By Linda D. Gilkerson and Theresia M. Paauwe – Second Edition 

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