John Medina: BRAIN RULES: 12 Principles for Surviving and Thriving at Work, Home and School 

Go ahead and multiply the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time.

There is a boy who can tell you the precise time of day at any moment, even in his sleep. The brain is an amazing thing. Your brain may not be nearly so odd, but it is no less extraordinary. Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking the little black squiggles on this piece of bleached wood and deriving meaning from them.

To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all of this in less time than it takes you to blink. This has strange consequences.

We try to talk on our cell phones and drive at the same time, even though it is literally impossible for our brains to multitask when it comes to paying attention. We have created high-stress office environments, even though a stressed brain is significantly less productive.

Unless you have the Journal of Neuroscience sitting on your coffee table, you’re out of the loop. And this book is meant to get you into the loop.

The author’s goal is to introduce you to 12 things we know about how the brain works. He calls these Brain Rules. For each rule, he presents the science and then offer ideas for investigating how the rule might apply to our daily lives, especially at work and school.

John Medina: BRAIN RULES: 12 Principles

contents

introduction 

Rule #1: Exercise boosts brain power.
Rule #2:The human brain evolved, too.
Rule #3: Every brain is wired differently.
Rule #4:We don’t pay attention to boring things.
Rule #5: Repeat to remember.
Rule #6: Remember to repeat.
Rule #7: Sleep well, think well.
Rule #8: Stressed brains don’t learn the same way.
Rule #9: Stimulate more of the senses.
Rule #10: Vision trumps all other senses.
Rule #11: Male and female brains are different.
Rule #12: We are powerful and natural explorers.

Language: English
Format: PDF
Pages: 321